Caring for Banners
Nothing can add more impact to a promotion than an attractive banner and nothing can be less effective than a poorly displayed one. Most of our outdoor banners are made with a durable nylon-reinforced vinyl that should last a long time when properly installed. To prevent tearing and ensure long life, follow the guidelines below.
Banners are generally installed using one of three methods: stringing between two poles, directly mounting to a flat surface, or a combination of both.
Stringing Banner Between Two Poles
When installing a banner between two poles, the main objective is to prevent an undue amount of stress on any one grommet hole. The best way to accomplish this is to hang the banner using bungee cords. Bungee cords will stretch with the banner allowing the wind to pass around the sides of the banner. Bungee cords also make the installation of your banner easier. If you must use rope to hang your banner, follow these rules:
- Determine how much rope is needed to tie off the banner. Be sure to give yourself a little extra length. If necessary, it can be trimmed later.
- Weave the rope through the grommet holes from left to right. Do this for both the top and bottom of the banner.
- Tie the top corners straight out and tight from the sides. Be sure the banner is centered and level before tying off the right side.
- Tie the bottom corners at about a 15 degree angle down from the bottom edge of the banner leaving a slight amount of play in the rope. This will allow the air to escape out of the bottom of the banner.
NOTE: If the banner will be hung where it will be exposed to high winds (i.e. between two street poles), wind slits should be cut into the banner to allow air to pass through the banner. We can cut these wind slits for you when they are making the banner, or you can cut them yourself. A typical wind slit is a “smiley face” half circle, about 2″ to 8” in diameter. They should be spaced about 12” to 18” apart. Be sure not to cut slits through your graphics.
Wall Installation (“Screw and Washer” Method)
If the banner is to be installed directly onto a wall, install it by driving screws through the grommet holes and into the wall:
- Determine where you want the banner to be positioned.
- Secure the top-left corner of the banner first.
- Continue securing the banner across the top at each grommet hole, from left to right, making sure the banner is level.
- Secure the bottom grommets from left to right.
CAUTION: When installing a banner directly onto a building, be careful because screws will leave permanent holes in the wall. Some surfaces may also require special fasteners to prevent the screws from pulling out. Before drilling, be sure to obtain landlord or property owner approval.
Storage & Maintenance
Banners should always be stored rolled up, with the lettering and graphics to the outside. A banner should never be folded, as doing so may cause vinyl graphics to pull away from the banner.
If your banner becomes dirty, it can be cleaned with a soap and water mixture. Do not use any cleaning product that contains ammonia.
EXPECTATIONS: “It has been said that an outdoor banner is a sail without a ship. Be realistic in your expectations. While a banner is an excellent promotional sign, it is not a substitute for a permanent sign.”
Sign & Graphic Design Tips
Find out how to design signs that get you noticed. Here we’ve gathered together useful information about key sign attributes like legibility, visibility, viewing distance, letter and background color, and more.
Effective Signs: Signs are usually the first thing that customers notice, so it pays to make sure your signs make a good impression. Using imagination and proven design methods, we can help you turn your ideas into beautiful, high-impact signs and graphics that get results.
The most effective signs are:
Enhanced with Color and Images: Did you know that ads with photos have 300% greater recall than ads without photos? That’s a compelling reason to add pictures to your signs if the location and sign codes allow this in your area. Give your signs the greatest chance of being noticed, read and remembered—especially from a distance—by including full-color graphics in the optimal color combinations. We can help you make the best choices.
Visible: Make sure your sign and its message are visible from the typical viewing distance—and that the sign is easily distinguishable from its surroundings. When you don’t have room for large enough letters, try using light-colored letters on a dark background. The contrast will make the lettering appear larger, and viewers will find the sign easier to read.
Readable: Make it easier for customers to read your message by choosing a design that distinguishes individual letters. Studies have shown that black letters on a yellow background or yellow letters on a black background are the easiest color combinations to read, especially at a distance.
Magnetic sign tips
Storing your magnetic sign
- When not using your magnetic sign keep it in a clean, dry place.
- Stack flat magnetic signs on a level surface.
- Avoid placing objects on top that could damage the face.
- Do not stack signs with the magnetic side facing each other.
- Preparing The Surface
- Before affixing your magnetic sign to a metal surface, be sure all surface paints, clear coats, and waxes are cured (hardened).
- (Approximate curing times: paint – 90 days; clear coat – 60 days; wax – 2 days.)
- Clean the metallic surface and the magnet with mild detergent.
- Wipe with a soft cloth or allow to dry.
- Applying Your Magnetic Sign
- Affix to smooth, flat, or gently curved metallic surfaces. Do not apply over car trim.
- Make sure the entire magnet is flat against the metal surface (i.e., no air pockets).
- If you place the magnet in the wrong position, completely remove the magnet from the surface and reaffix. Do not pull the magnet across the surface, or it may stretch due to the resistance caused by the high magnetic strength. Always remove your magnetic sign before going through a car wash.
- Avoid use on horizontal metal surfaces exposed to direct sunlight (such as automobile hoods) or temperatures exceeding 150 degrees Fahrenheit.
- Exposure to cold weather will make the magnet more brittle so be careful when handling it. The magnet should not be cold when removed or it may crack.
- Be aware that long-term use on surfaces frequently exposed to sunlight (such as vehicles) can result in uneven fading of the surface because the magnet-covered area is shielded from ultraviolet rays.
- Please make sure that magnets will stick to the surface you intend to use them on before placing your magnetic sign order with us. Avoid use on non-metallic body fillers, simulated wood grain siding and repainted surfaces. Magnets will not stick to aluminum, stainless steel, and fiberglass.
- Cleaning Your Magnetic Sign
- To guard against moisture and dirt buildup between the magnet and the metal surface (particularly on outdoor applications), remove the magnet at regular intervals. Clean both the magnet and the metal surface with mild detergent; wipe with a soft cloth or allow to air-dry.
- To protect fresh clear coat, base coat, and/or vinyl surfaces on new cars and trucks, remove magnetic signs weekly, especially in hot weather, to avoid having the magnet bond to the painted vehicle surface.
Window Vinyl Lettering Care
Your vinyl lettering can be washed on a regular basis with a damp non-abrasive rag. This will clear it of dust or grime without damaging the lettering. Do not use strong cleaners or scrub vigorously as both of these actions can damage and/or peel away the lettering from the surface where applied.
Please do not clean for 3 weeks.
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