Caring for Banners
Nothing can add more impact to a promotion than an attractive banner and nothing can be less effective than a poorly displayed one. Most of our outdoor banners are made with a durable nylon-reinforced vinyl that should last a long time when properly installed. To prevent tearing and ensure long life, follow the guidelines below.
Banners are generally installed using one of three methods: stringing between two poles, directly mounting to a flat surface, or a combination of both.
Stringing Banner Between Two Poles
When installing a banner between two poles, the main objective is to prevent an undue amount of stress on any one grommet hole. The best way to accomplish this is to hang the banner using bungee cords. Bungee cords will stretch with the banner allowing the wind to pass around the sides of the banner. Bungee cords also make the installation of your banner easier. If you must use rope to hang your banner, follow these rules:
NOTE: If the banner will be hung where it will be exposed to high winds (i.e. between two street poles), wind slits should be cut into the banner to allow air to pass through the banner. We can cut these wind slits for you when they are making the banner, or you can cut them yourself. A typical wind slit is a “smiley face” half circle, about 2″ to 8” in diameter. They should be spaced about 12” to 18” apart. Be sure not to cut slits through your graphics.
Wall Installation (“Screw and Washer” Method)
If the banner is to be installed directly onto a wall, install it by driving screws through the grommet holes and into the wall:
CAUTION: When installing a banner directly onto a building, be careful because screws will leave permanent holes in the wall. Some surfaces may also require special fasteners to prevent the screws from pulling out. Before drilling, be sure to obtain landlord or property owner approval.
Storage & Maintenance
Banners should always be stored rolled up, with the lettering and graphics to the outside. A banner should never be folded, as doing so may cause vinyl graphics to pull away from the banner.
If your banner becomes dirty, it can be cleaned with a soap and water mixture. Do not use any cleaning product that contains ammonia.
EXPECTATIONS: “It has been said that an outdoor banner is a sail without a ship. Be realistic in your expectations. While a banner is an excellent promotional sign, it is not a substitute for a permanent sign.”
Sign & Graphic Design Tips
Find out how to design signs that get you noticed. Here we’ve gathered together useful information about key sign attributes like legibility, visibility, viewing distance, letter and background color, and more.
Effective Signs: Signs are usually the first thing that customers notice, so it pays to make sure your signs make a good impression. Using imagination and proven design methods, we can help you turn your ideas into beautiful, high-impact signs and graphics that get results.
The most effective signs are:
Enhanced with Color and Images: Did you know that ads with photos have 300% greater recall than ads without photos? That’s a compelling reason to add pictures to your signs if the location and sign codes allow this in your area. Give your signs the greatest chance of being noticed, read and remembered—especially from a distance—by including full-color graphics in the optimal color combinations. We can help you make the best choices.
Visible: Make sure your sign and its message are visible from the typical viewing distance—and that the sign is easily distinguishable from its surroundings. When you don’t have room for large enough letters, try using light-colored letters on a dark background. The contrast will make the lettering appear larger, and viewers will find the sign easier to read.
Readable: Make it easier for customers to read your message by choosing a design that distinguishes individual letters. Studies have shown that black letters on a yellow background or yellow letters on a black background are the easiest color combinations to read, especially at a distance.
Magnetic sign tips
Storing your magnetic sign
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